TL;DR
- Spotify is rolling out Reserved, which lets some users buy tickets to concerts before general availability begins.
- Eligible users are chosen based on signals like streams and shares.
- The feature is being offered in partnership with Ticketmaster and Live Nation.
An under-regulated live entertainment market has made getting tickets to pretty much any large show a nightmare, with a significant share of face-value tickets instantly snapped up by resellers who go on to flip them at grossly inflated prices. It’s an institutional problem that’ll require institutional change to solve — but in the meantime, Spotify’s got a new feature that might help you nab tickets you otherwise would’ve missed out on.
Spotify announced this morning that it’s rolling out a new feature called Reserved, which holds tickets for “an artist’s most dedicated fans,” giving users picked by Spotify a chance to buy seats at concerts before general availability starts.
