Porsche has joined the ranks of European carmakers already suffering the financial impact of the Trump administration’s auto tariffs, and, according to an internal memo, could begin another round of cost-saving measures later this year. In reports relayed by Bloomberg and based on internal communications to employees of the German brand, the US tariffs, lower-than-expected demand for its Taycan and all-electric Macan, and a drop in sales in China were arguably hitting the German brand harder than any of its rivals.
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