Shopping for a midsize truck should be straightforward, but the segment has quietly gotten complicated. Turbocharged engines, hybrid systems, and ever-climbing sticker prices have turned what was once a simple purchase into a genuine research project. Through all of that noise, one truck has kept its head down and stayed honest: the Nissan Frontier. It does the things a truck is supposed to do — haul, tow, handle rough terrain — without asking you to pay luxury-car money or gamble on unproven technology. The question worth asking right now is whether it deserves a longer look than the segment’s perennial favorite, the Toyota Tacoma.
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