You’re scrolling through the tens of thousands of pictures on your phone, but somehow, nothing seems quite right. The illusion of choice tells us that more is better—but in our modern age, something isn’t quite tracking. A digital image can be manipulated, retouched, and transfigured to the point that it becomes a different thing entirely. In a world where nothing is exactly what it seems, a Polaroid is forever. Meet the new Polaroid Go Generation 3, more than ready to capture your real memories, taken in real time with real people.
The Polaroid camera features we know and love are back and better than ever: The selfie mirror, strong flash, and double-exposure mode all help to compose a great shot. No more waiting until the picture develops to realize you cut off someone from the group shot. The selfie mirror sits to the right of the camera lens for easy composition. The lens itself is updated for sharper, clearer images, making blurry images with bright spots a thing of the past.
The Polaroid Go Generation 3 may be tiny, but the flash is powerful. It can capture moments in low-light environments, a setting that some film cameras struggle with—but not Polaroid’s latest. The brand recommends using flash in most low-light situations to make sure you’re capturing as much detail as possible.
In addition to capturing great light, it can also reflect your personal style. The Polaroid Go Generation 3 comes in Purple, Light Blue, Teal, Black, and White. Go even further with Polaroid Go Gradient Frames to add a pop of color to your photography. With so much of our digital life edited to perfection, embracing the organic and mundane is becoming a small radical act. Get back to yourself and capture the moment with the Gen 3—because life isn’t lived online.
To learn more about the Polaroid Go Generation 3, visit polaroid.com.
Photography courtesy of Polaroid.
​Â
