In the sporting arena, some codes are as American as apple pie. Baseball and basketball captivate the nation, but in the automotive sector, NASCAR is a national treasure. However, the series has done more than attract avid fans with its heady mixture of high-speed oval tracks and thunderous Ford or Chevy V8s. Instead, it’s had a direct influence on the entire national auto industry and has been firmly on the agenda for Detroit decision-makers for decades. This is the story of how the mighty NASCAR has helped to shape the American car industry itself.
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