Screenshot
Credit: Luna
TL;DR
- Luna, the maker of smart rings, will launch its first screenless fitness band in July.
- The company revealed the design of the Luna Band at CES 2026.
- Unlike Fitbit Air or WHOOP, Luna Band is likely to work without a subscription.
Over the last few years, the fitness tracker market has shifted toward obscure or distraction-free form factors, such as smart rings and screen-less smart bands. Google recently entered the segment, previously dominated by WHOOP, with the Fitbit Air. As the screenless smart band starts shipping to early adopters, another brand appears to be gearing up to launch a rival.
Luna, the company best known for its eponymous smart ring, is now launching a new screenless fitness tracker, similar to the WHOOP band or the newly launched Fitbit Air. The product, which was first unveiled at CES 2026 as the Luna Band, is now being prepared for launch.
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