Toyota has published a series of mid-year price increases for several key models. We’ve already covered big SUV price hikes for models like the Sequoia and Grand Highlander, but buyers in more budget-oriented segments are likely to feel the pricing pressure more. The Camry, Prius, and Corolla Hatchback have all had their prices raised. It follows a statement from a Toyota executive in February this year that at least three price increases were on the way for the automaker in 2026.
Related: Toyota Could Raise Prices Three Times in 2026, Executive Warns
2026 Toyota Camry Still Starts Under $30,000
2026 Toyota Camry Nightshade Joe Santos
Some of the new prices are for existing 2026 models while others apply to 2027 models.Â
For the 2026 Toyota Camry, every trim level is now $300 more expensive. Here’s how much you can expect to pay for the trims in their cheapest forms:
- Camry LE: $29,600
- Camry SE: $32,100
- Camry XLE: $34,800
- Camry Nightshade Edition: $33,100
- Camry XSE: $36,000
All variants will cost $1,525 more when you add all-wheel drive. It’s good to see the base Camry still comes in at below $30,000, and these are modest price increases overall. With its standard hybrid powertrain and exceptional efficiency, the Camry remains one of the best midsize sedans you can buy.
The configurator on Toyota’s site does not yet reflect the updated pricing, so you can save $300 by ordering a Camry now before the new prices reflect.
Related: This Is How The Toyota Camry Became The Default Car For American Drivers
Corolla Hatchback and Prius Pricing: Modest Increases For Both
2026 Toyota Corolla Hatchback FX in Inferno Toyota
The 2027 Toyota Corolla Hatchback is slightly pricier than the 2026 version. It now starts at $24,780 for the SE, up by $200. The XSE goes up by $300 and now goes for $27,875. The sporty FX Edition is still listed as a 2026 model, so may be replaced by another special edition for 2027. Its price is $26,980, which is actually $200 less than the current price on Toyota’s configurator.
As for the Corolla sedan, the automaker’s new pricing guide suggests a slight price decrease for this popular budget sedan. The base Corolla LE is listed at $22,925, which is $200 less than the current configurator price. The same $200 price cut applies to the Hybrid LE (now $24,775) and several other variants, so if you want a new Corolla, it may be worth waiting for these price cuts to be applied.
Buyers interested in the Prius will have to pay a little more for the efficient hatchback soon, which won’t do this model’s 2026 sales slump any favors. For 2027, the Prius will start at $28,755, $205 more than the 2026 base trim. From there, prices go up to $32,200 for the XLE, $33,005 for the Nightshade, and $35,770 for the Limited. All trims will cost $205 more.
The same $205 price bump applies to the 2027 Toyota Prius Plug-in Hybrid, which will start at $33,980 and go up to $40,675.Â
Related: Toyota Prius Generations Overview: From Bland To Grand
What It Means
Toyota
Tariffs and an uncertain trade environment have contributed to Toyota’s promised price hikes in 2026. An upcoming review of the United States-Mexico-Canada Agreement (USMCA) in July could also have negative consequences for production costs, supply chains, and car prices.
Fortunately, Toyota has managed to keep the price hikes for its cheapest models quite modest. The Corolla sedan is still one of the cheapest new cars on sale and the Camry still has no hybrid rival at below $30,000. For now, the Japanese brand’s position as a high-value option for buyers on a tighter budget remains intact.
Related: Toyota Hybrid SUV Shoppers May Be Missing The Cheapest Model In The Lineup
Â
