Pickup trucks provide the lifeblood of the American automotive industry. Trucks sell in large volumes and produce large profits per vehicle while doing so. Typically, American truck sales are a “Detroit Three” story. However, it may be time to reduce it to two, because a Japanese company is doing something that hasn’t been done before. With Q2 2025 sales figures out and the Tacoma having a monster year, Toyota is selling more pickup trucks in America than Ram.
