The second half of 2026 is setting up a battle as several all-new premium crossovers converge in a fickle US EV market with hopes that pent-up demand will provide some tailwinds for all the new arrivals. If there’s one segment that can crack the code and find enough shoppers, it’s this one – a step above compact entry-level luxury and yet priced low enough to appeal to some mainstream shoppers, especially those who don’t want to buy a Tesla.
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