Looking back at this moment from the future, you might not blame Honda for getting into bed with Afeela. After all, it was engaged in a joint venture that you could see as an attempt to break through a ceiling, to help make Honda one of the major players in a new automotive era. Certainly, Honda’s project to co-develop a tech-heavy electric sedan with Sony could have shown that Honda was ready for a world where software, screens, sensors, and subscription-based mobility were the order of the day.
