By the time Genesis officially launched as a standalone brand in the US, Lexus had been selling cars here for 27 years. Though three decades and many model lifetimes separate the launch of these two luxury brands, one part of the story is remarkably familiar: both the 1989 Lexus LS 400 and 2017 Genesis G90 would hit the market as top-tier flagship sedans, engineered to challenge the world’s best and most-established nameplates with a flagship-level V8 engine as the star of the show.
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