TL;DR
- Sony has scheduled an announcement for August 24, 2026, at 10:00 PM ET.
- The announcement is for a new, unspecified Xperia product.
- This event could be for the Xperia 10 VIII.
Sony’s Xperia 1 VIII has seen a fair amount of success since its launch back in May. According to the brand, there has been strong demand for the flagship smartphone in Japan. Will Sony be able to continue that success with its next Xperia launch? We won’t have to wait long to find out, as a new announcement will happen next week.
Sony has confirmed that a new Xperia product announcement will happen soon. A YouTube stream has been set for August 25, 2026, at 11:00 AM JST. That means fans in the US will be able to tune in on August 24, 2026, at 10:00 PM ET.
​Â
