- Ford has revealed its upcoming electric truck will be named Fathom.
- It will be priced from $28,350 with pre-orders starting in early 2027.
- Built on the UEV platform, it comes standard with BlueCruise tech.
Ford has taken the wraps off the name and starting price for its new electric midsize truck. The Fathom will be the first vehicle riding on Ford’s flexible Universal Electric Vehicle (UEV) architecture, and it targets mainstream buyers with an aggressive $28,350 sticker for the standard-range model. Factor in the $1,595 destination charge and you’re at $29,945. That lands $3,545 above the Slate Auto, which opens at $24,950 for a bare-bones truck with crank windows and no speakers, before a $1,450 destination fee brings its total to $26,400.
That $28,350 keeps Ford’s sub-$30k promise honest, at least until you get to taxes, title, registration, and fees. Pre-orders open in early 2027, with the first deliveries later that year.
As for the name, to fathom something is to grasp what was once out of reach, which is roughly the engineering ask here of building an electric truck cheap enough to actually sell.
Ford says the new model will have “more passenger volume than a Toyota RAV4,” seating five adults on top of a frunk and a bed. It also comes with a large touchscreen, bidirectional charging, a digital key, and Apple Maps, and every truck is BlueCruise-capable.
The new Fathom will be manufactured at Ford’s Louisville Assembly Plant in Kentucky.
This is a developing story and will be updated…
