The reincarnated Ford Bronco arrived for the 2021 model year as an all-new competitor to the well-established Jeep Wrangler. The global pandemic drove more people to get out and explore the outdoors, further accelerating the market trend away from cars and toward SUVs. Customers were already thirsty for capable four-wheel drives, and the pandemic accelerated the trend. This was excellent timing to launch an all-new SUV with an established heritage and strong brand familiarity.
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