How Mazda Avoided Falling Into The Same Trap As Mitsubishi

In the 1990s, Mitsubishi Motors built sensible, durable cars as well as tuner favorites. While Mitsubishi wasn’t big enough to challenge the likes of Honda and Toyota in the US, the automaker could hold its own against smaller Japanese brands, such as Mazda and Subaru. Like Mitsubishi, Mazda strived to take on the bigger companies. The difference is that Mitsubishi failed. Hard.