Credit: Tushar Mehta / Android Authority
TL;DR
- Meta is said to be developing a consumer AI agent called “Hatch” that could make its apps more action-oriented instead of just content-driven.
- Mark Zuckerberg reportedly sees potential in AI agents but believes current systems are still too complicated for everyday users.
- Meta is reportedly testing Hatch on simulated versions of apps like DoorDash, Reddit, and Outlook, hinting at broader app support beyond Meta’s ecosystem.
Meta may be starting to take AI more seriously, moving beyond simple chatbots. The company reportedly wants its assistant to help users with real tasks, and Instagram might be where it tries out these new features.
A report from The Information says Meta is working on a new AI agent for consumers, called “Hatch.” The main idea is to make Meta’s apps more active, letting AI handle tasks for users instead of just showing content.
