It was a bold, massive, globally focused product strategy that Stellantis CEO Antonio Filosa and his team outlined this week during Investor Day at the North American headquarters in Auburn Hills, Michigan, to keep alive the four US brands – Jeep, Ram, Chrysler, and Dodge – after years of shrinking into obscurity for the latter two. Counting the other brands in Europe, Stellantis will retain all 14 brands, although DS and Lancia will be folded in with Citroën and Fiat, which means it’s quite possible those brand names will go away. If so, that would mean 12 automotive brands within Stellantis – the same number of automotive and motorcycle brands within Volkswagen Group.
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